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Generative Engine Optimization

Show up when AI answers.

Your customers now ask ChatGPT, Perplexity and Google's AI for recommendations — and get three names, not ten blue links. If AI doesn't know your brand, you're invisible at the exact moment buyers decide.

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In short

Generative Engine Optimization (GEO) — also called AI visibility or answer engine optimization (AEO) — is the practice of getting your brand cited and recommended inside AI answers from ChatGPT, Perplexity, Claude and Google AI Overviews. FIMM optimizes your entities, schema markup and content so AI systems can understand, trust and quote your business. It is SEO for the era where AI answers the question instead of listing ten links.

Who it's for: North American SMBs, SaaS companies and local service brands whose buyers now research with AI — and who want to be the name it recommends, not just a link on page one.

What we build

What we build.

A

AI visibility audit

We test how ChatGPT, Perplexity, Gemini and Google AI Overviews describe (or ignore) your brand across 25+ real buyer questions, and benchmark you against the competitors AI names instead of you.

B

Entity & schema optimization

We make your business a machine-readable entity — Organization, Service and FAQ schema, consistent NAP, and knowledge-graph signals — so engines can identify and cite you with confidence.

C

Content built for citation

We restructure your key pages into direct, self-contained answers — the quotable passages large language models lift verbatim — so your expertise becomes the source AI pulls from.

D

Authority & mention building

We earn the third-party mentions, reviews and citations AI models weigh, because engines recommend the brands the wider web corroborates.

E

Monthly AI-visibility reporting

You get a monthly scorecard: which engines cite you, for which prompts, how it is trending, and exactly what we are shipping next.

How it ships

Scoped, guardrailed, owned.

Automation only earns trust if it's reliable. Here's how we keep it that way.

01

Audit

We benchmark your current AI visibility across engines and the buyer prompts that matter.

02

Optimize

Entity, schema and content fixes so AI systems can understand, trust and quote you.

03

Amplify

We build the citations and mentions AI models weigh before they recommend a brand.

04

Measure

Monthly reporting tracks your citations across engines and tunes the next round.

Frequently asked

Common questions.

What is Generative Engine Optimization (GEO)?
GEO is optimizing your brand to be cited by AI answer engines like ChatGPT, Perplexity and Google AI Overviews. It uses schema, entity signals and quotable content so AI systems understand and recommend you — the evolution of SEO for AI-driven search.
How is GEO different from traditional SEO?
Traditional SEO ranks pages in Google's links; GEO gets your brand named inside AI-generated answers. SEO targets crawlers and rankings, GEO targets language models and citations. You need both — AI engines still draw on live search results.
Can you really influence what ChatGPT or Perplexity say?
Yes. AI engines pull from indexed content, structured data and third-party mentions. By optimizing your schema, entities and quotable content — and earning citations the models trust — we measurably improve whether and how they recommend you.
How long does GEO take to work?
Your first AI visibility audit lands in about two weeks. Meaningful citation gains usually appear over two to three months as engines re-crawl and models refresh — faster than traditional SEO's six-to-twelve-month curve.
What is answer engine optimization (AEO)?
AEO optimizes content to be the direct answer engines return — in AI chat, voice search and featured snippets. It overlaps heavily with GEO; we treat them together, structuring your pages as clear, self-contained answers AI can lift verbatim.
Do you offer a free AI visibility check?
Yes. Our free AI visibility check shows how ChatGPT, Perplexity, Gemini and Google AI Overviews currently describe your brand across buyer prompts, versus competitors. It is the starting point for every GEO engagement.
Does schema markup help with AI search?
Yes. Schema — Organization, Service, FAQ — makes your business machine-readable, helping engines identify you as a trusted entity and cite you accurately. It underpins both traditional rich results and AI answer citations.
More services

Explore what else we build.

01

AI Automation

Support agents, lead qualification, and back-office workflows that run themselves — guardrailed, with human escalation.

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02

Web & SaaS

Customer portals, dashboards, and internal tools built to ship in weeks and scale cleanly.

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03

Mobile Apps

Native-feeling iOS and Android products, from prototype to store — backend included.

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Let's build
something.

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