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Analytics & Tracking

Know which marketing brings in leads.

Many tracking setups count page views as conversions, miss phone calls and double-count forms. Every ad decision built on that data is a guess, so we fix the measurement first.

From $299

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In short

Analytics and tracking setup means configuring the tools that record what visitors do on your site and where your leads come from: GA4, Google Tag Manager, ad platform conversions and call tracking. FIMM audits what you have, fixes broken or double-counted events, sets up consent-aware tags and server-side tracking where it pays off, and verifies every conversion end to end. Focused tracking fixes start at $299 as a one-time fee.

GA4 Google Tag Manager Consent Mode v2 Conversions API Call tracking Server-side tracking
What we build

What we build.

A

Tracking audit

A full check of GA4, Tag Manager, pixels and ad conversions, with a plain list of what is broken, missing or counted twice, ranked by how much it distorts your reports.

B

GA4 and Tag Manager setup

A clean GA4 property and a tidy Tag Manager container, with named events for forms, calls, bookings and purchases. Old, duplicate and unknown tags are removed so the container stays readable.

C

Ads conversion tracking

Google Ads, Meta and Microsoft conversions that match real leads and sales, including enhanced conversions where they apply.

D

Consent-aware tags

Google Consent Mode v2 wired to your consent banner so tags respect each visitor's choice. Full banner and privacy setup is covered by our cookie consent service.

E

Server-side tracking

Server-side Tag Manager and the Meta Conversions API for businesses whose ad spend makes the extra accuracy worth it.

F

Call and form tracking

Call tracking numbers and form source capture, so phone and form leads are credited to the right channel and passed to your CRM. Each lead record shows the source, campaign and landing page that produced it.

How it ships

How a tracking setup runs.

We audit first, fix everything in your own accounts, then test every conversion end to end before handing over the documentation.

01

Audit

We test every tag and conversion on your live site and list what needs fixing.

02

Plan

We agree which actions count as leads or sales and how each one should be measured.

03

Implement

Tags, events, consent settings and platform conversions are set up or repaired in your own accounts.

04

Verify

Each conversion is tested end to end and documented, so you can trust the numbers in every report.

Frequently asked

Common questions.

What does the $299 cover?
Tracking fixes start at $299 as a one-time fee, for focused work such as repairing GA4 form events or setting up conversions for one ad platform. Full tracking builds, including server-side tracking and Tag Manager rebuilds, start at $1,499.
Why do GA4 and our ad platforms show different numbers?
Each platform counts differently, uses its own attribution and loses some data to ad blockers and consent choices, so some gap is normal. Large gaps usually mean duplicate tags, missing events or conversions counted on the wrong action, which we can fix.
Do we need server-side tracking?
Not always. It improves accuracy and control, but it adds a small hosting cost and more setup. For many small businesses, clean browser tracking plus enhanced conversions is enough, and server-side starts to pay off as ad spend grows.
Is Consent Mode v2 required in the US and Canada?
Google requires it for ads measurement on visitors from the European Economic Area, and that requirement does not cover US or Canadian traffic. It is still a sensible way to respect consent choices, especially for Quebec visitors under Law 25. We provide technical implementation, not legal advice, so your lawyer should confirm what your business needs.
Can you track phone calls from our website and ads?
Yes. We set up call tracking numbers that show which channel produced each call, and send call conversions back to Google Ads and your CRM. For call-driven businesses this is often the biggest gap in their data.
Will fixing tracking affect our ad campaigns?
Correct conversions change what Google and Meta optimize toward, so we plan the switch with whoever runs your ads. Bidding may need a short period to adjust to the corrected data. In return, the campaigns start learning from real leads instead of page views.
Do we keep access to everything?
Yes. All work happens in your own GA4, Tag Manager and ad accounts, and we document every tag and event. Nothing depends on our login.
Can you set up tracking on Shopify or WordPress?
Yes. We work with Shopify customer events and checkout tracking, WordPress and custom-built sites, including Laravel and React apps. Single-page apps need extra care, since page views and form submissions don't always fire on their own.
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Explore what else we build.

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02

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03

Mobile Apps

Native-feeling iOS and Android products, from prototype to store, backend included.

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Let's build
something.

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