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Conversion Optimization

Turn more visitors into enquiries.

Buying more traffic for a page that does not convert only makes the leak more expensive. We find where people give up, then fix the pages, forms and steps that lose them.

Audit from $999

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In short

Conversion rate optimization (CRO) is the work of getting more of your existing visitors to call, book, fill in a form or buy. FIMM starts with an audit: analytics, heatmaps, session recordings, page speed and a review of your forms and checkout. You get a ranked list of fixes, then we redesign and build the landing pages that matter most. The audit starts at $999, and A/B testing is used only where traffic is high enough to give a reliable answer.

CRO audit Landing pages Heatmaps Shopify checkout A/B testing
What we build

What we build.

A

Conversion audit

Analytics, heatmaps, session recordings and a page-by-page review, turned into a list of fixes ranked by likely impact and effort.

B

Landing pages for ads

Dedicated pages for each campaign or service, with one clear offer, wording that matches the ad and a form or call button near the top.

C

Form and booking fixes

Shorter forms, clearer labels, helpful error messages and booking steps that never ask for the same thing twice. Every form is tested on real phones before it goes live.

D

Checkout improvements

For Shopify and custom stores: fewer checkout steps, clear shipping costs, trust signals and the payment options people expect. Abandoned checkouts are traced step by step to find where buyers leave.

E

Speed and mobile fixes

Slow pages and awkward mobile layouts fixed in the code, since many buyers arrive on a phone and leave if the page stalls.

F

A/B testing where it fits

Controlled tests for sites with enough traffic to give a clear result. For smaller sites we make evidence-based changes and compare before and after.

How it ships

How a conversion audit runs.

Tracking is checked first, then real visitor behaviour is studied, and you receive a ranked list of fixes that we can build for you.

01

Measure

We check tracking first, then collect heatmaps, recordings and funnel data from real visitors.

02

Diagnose

Every page on the path to a lead or sale is reviewed, and fixes are ranked by impact and effort.

03

Build

We design and build the top fixes and new landing pages in your site's own platform.

04

Compare

Results are compared against the baseline, and the next round of fixes is chosen from what we learn.

Frequently asked

Common questions.

What is included in the $999 audit?
A review of your analytics, heatmaps, session recordings, page speed, forms and the main pages on your lead or checkout path. You get a written report with fixes ranked by impact and effort, plus a walkthrough call. The audit is a one-time fee, and building the fixes is separate.
Can we A/B test with low traffic?
Usually not reliably. Tests on low-traffic pages can run for months and still end without a clear winner. For smaller sites we make well-reasoned changes based on research and compare results before and after, which is honest about what the data can show.
Do you build the landing pages too?
Yes. We design and build landing pages in custom code, WordPress or Shopify, connected to your forms, CRM and tracking. Pages for ad campaigns pair well with our Google Ads and Meta ads services.
What happens after the audit?
You can hand the ranked fix list to your own team or have us build it. A common starting point is the top few fixes and a new landing page for your main ad campaign, then working down the list as results come in. Building is priced separately from the audit.
Will conversion optimization increase our sales?
It usually removes real obstacles, but we cannot promise a specific lift because every site and audience is different. What we commit to is showing you the evidence behind each change and the measured results afterward.
Should we fix conversions before spending more on ads?
Usually, yes. If a page loses most of its visitors, more traffic multiplies the loss. Fixing the obvious leaks first makes every later ad dollar work harder and gives you a cleaner baseline for judging the ads themselves.
What tools do you use?
Typically GA4, Microsoft Clarity for heatmaps and recordings, and a testing tool when traffic supports testing. We work inside your existing accounts, so the data stays yours.
Do you work on Shopify stores?
Yes. We look at product pages, cart, checkout and post-purchase steps, and fix theme code, apps that slow the store down and anything that adds friction before payment.
More services

Explore what else we build.

01

AI Automation

Support agents, lead qualification, and back-office workflows that run themselves, with guardrails and human escalation.

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02

Web & SaaS

SaaS products and MVPs with accounts, billing and dashboards, built to launch fast and scale cleanly.

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03

Mobile Apps

Native-feeling iOS and Android products, from prototype to store, backend included.

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Let's build
something.

// A 30-minute call · one problem worth solving · a straight answer on fit

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