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Google Ads Management

Pay for searches that become customers.

Small accounts often leak budget through broad keywords, missing negative keywords and tracking that counts page views as leads. We rebuild the account around the calls, forms and bookings you can actually see, and those are the numbers we report on.

From $499/mo + ad spend

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In short

Google Ads management is the setup and ongoing running of paid campaigns on Google Search, Maps, YouTube and Performance Max, so your ads show for searches that turn into customers. FIMM builds the account structure, keywords, negative keywords, ads and conversion tracking, then tunes bids, budgets and copy every month. Management starts at $499 a month. Your ad spend is billed by Google directly to your card, in an account you own.

Google Search ads Performance Max Call campaigns Conversion tracking Negative keywords
What we build

What we build.

A

Account build or rebuild

Campaign structure, keyword lists, negative keywords, locations and schedules set up from scratch, or an existing account cleaned up without losing its history.

B

Search and call campaigns

Ads written for the exact services you sell, with call assets and call-focused campaigns for businesses that win work on the phone.

C

Performance Max, used carefully

Performance Max where it suits your business, with your own assets, audience signals and brand exclusions, instead of letting it spend unchecked.

D

Conversion tracking

Calls, forms and bookings measured as real conversions in Google Ads and GA4, so bidding is based on leads instead of clicks.

E

Search term reviews

We read the actual searches triggering your ads and block the irrelevant ones every week, so budget stops going to searches for free advice, jobs or do-it-yourself tutorials.

F

Landing page fixes

Recommendations or builds for the pages your ads send people to, because a good ad pointing at a weak page wastes the click.

G

Monthly reporting

Spend, leads, cost per lead and what we changed, in plain English, with a short call if you want one. Calls and form leads are reported separately, so you see which one your ads really drive.

How it ships

How Google Ads management runs.

Tracking goes in before a dollar is spent, then we build, launch and tune the campaigns month by month in an account that stays yours.

01

Audit

We review your existing account or your market, your margins and what a new customer is worth to you.

02

Build

Tracking first, then campaigns, ads and budgets, all set up in an account you own.

03

Launch

Campaigns go live with close daily checks in the first weeks while the data builds up.

04

Optimize

Weekly search term reviews, monthly bid, budget and ad changes, and a report on what each change did.

Frequently asked

Common questions.

Who pays for the ad spend?
You do, directly to Google, on your own payment method in your own Google Ads account. Our management fee, from $499 a month, is separate and covers the work. We never mark up or resell your media budget.
Do we own the Google Ads account?
Yes. The account is created under your business and we get manager access. If you stop working with us, the account, its history and all campaigns stay with you.
How much should we spend on ads?
It depends on how competitive your searches are and what a customer is worth to you. We look at both in the audit and recommend a starting budget. We will tell you plainly if a budget is too small for paid management to make sense.
How soon will we see leads?
Search ads can start producing clicks within days of launch, but the first weeks are a learning period while data builds up. We do not promise a number of leads or a cost per lead. We show you exactly what the spend produced and what we are changing next.
Can you fix an account someone else set up?
Yes. Inherited accounts commonly have overly broad keywords, no negative keywords and conversion tracking that counts the wrong actions. We keep what works, fix the tracking and restructure the rest, without losing the account history.
What happens in the first month?
We audit the account or your market, install and test conversion tracking, then build and launch the campaigns. Much of the first month goes into getting measurement right, because every later decision depends on it. You get a launch summary showing what was built and why.
Do you run Microsoft or Meta ads too?
Microsoft Advertising can be added by importing your Google campaigns and adjusting them. Facebook and Instagram ads are a separate service, Meta Ads & UGC Video Ads, because they need different creative and a different approach.
Is there a long contract?
No. Management is month-to-month and you can cancel anytime. The account, tracking and campaigns we built remain yours.
More services

Explore what else we build.

01

AI Automation

Support agents, lead qualification, and back-office workflows that run themselves, with guardrails and human escalation.

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02

Web & SaaS

SaaS products and MVPs with accounts, billing and dashboards, built to launch fast and scale cleanly.

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03

Mobile Apps

Native-feeling iOS and Android products, from prototype to store, backend included.

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Let's build
something.

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