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Local Services Ads

Top of Google, paid per lead.

Local Services Ads put your business above the regular ads, and Google charges per lead. That pays off when lead calls get answered and the profile stays verified, active and well reviewed.

From $399/mo

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In short

Google Local Services Ads (LSA) are pay-per-lead ads that sit at the top of Google for searches like plumber near me, showing your rating and Google's badge. You pay per lead instead of per click. FIMM sets up your profile, helps you prepare Google's verification application, and manages budget and lead disputes. Management starts at $399 a month, and Google bills leads to you directly. Our AI Front Desk is a separate service that pairs well with it.

Local Services Ads Google Guaranteed Google Screened Lead disputes Home services
What we build

What we build.

A

Profile setup

Service categories, job types, service areas, hours and business details configured so you appear for the work you actually want. Jobs you would turn down are left out.

B

Verification support

We help you prepare the application for Google Guaranteed or Google Screened. Google's requirements vary by category and badge (for example licence, insurance and background checks may apply), and Google issues the badge to your business after its own checks.

C

Budget and bidding

Weekly budget and bid settings adjusted to lead volume, seasons and the job types that pay best. You approve any change to the weekly budget before it takes effect.

D

Lead disputes

We review incoming leads and file disputes through Google's process for the ones that don't qualify, such as the wrong service, the wrong area or spam.

E

Pairs with AI Front Desk

Our AI Front Desk, a separate service from $299/mo, can answer lead calls, book the job and log it to your CRM, so calls get answered even when your team is on a job.

F

Pairs with review management

Reviews affect where your ad shows. Review & Reputation Management, a separate service from $199/mo per location, pairs well with LSA to keep new reviews coming in.

How it ships

How LSA management runs.

We help you through Google's verification and get the profile live, then manage budget and lead disputes every week, with a plain monthly report on what the leads cost and where they came from.

01

Check

We confirm your categories and areas are eligible and gather the documents verification will need.

02

Set up

Profile, service areas and budget are configured, and verification is submitted to Google.

03

Route

We set up how lead calls and messages reach your team, with lead details logged so none are lost in a busy week.

04

Manage

Weekly budget checks, lead disputes and a monthly report on leads and cost per lead.

Frequently asked

Common questions.

What is the difference between Local Services Ads and Google Ads?
Local Services Ads charge per lead and show your rating and Google's badge at the very top of the results. Regular Google Ads charge per click and give more control over keywords and ad copy. Running both can make sense for home service businesses, and we manage both.
Does FIMM give us the Google Guaranteed badge?
No. Google Guaranteed and Google Screened are Google's own programs, and the badge is earned by your business after Google's checks. Those requirements vary by category and badge, and may include licence, insurance and background checks. We help you prepare the application and handle the setup around it.
What do we need for verification?
Requirements vary by category, location and badge. Depending on those, Google may ask for business registration, proof of insurance, a valid licence for licensed trades and background checks on the owner and field workers. We tell you what your category needs and help you prepare the application.
Why pair LSA with an AI receptionist?
You pay for lead calls, and a call that rings out is a lead with nothing to show for it. Under Google's current rules, some missed calls can still be charged. Our AI Front Desk, a separate service from $299/mo, can answer, book the job or take details and alert your team, so calls get answered even when your team is on a job.
Are Local Services Ads available in Canada?
Yes, for a range of home service categories in Canada, and for a wider list of categories in the US, including several legal services. We confirm your category and area in the first check, before any setup.
Can you dispute bad leads?
Yes. Google has a dispute process for leads that fall outside your services or area, or that are spam. We review your leads and file disputes where they qualify, and Google decides each one.
Do reviews affect our position in LSA?
Yes. Your rating and number of reviews are among the factors Google uses to rank Local Services Ads, alongside responsiveness and proximity. That is why LSA pairs well with our Review & Reputation Management service, which is billed separately from $199/mo per location.
How much does LSA management cost?
Management starts at $399 a month, month-to-month, and you can cancel anytime. Google bills the leads to you directly, and you set the weekly budget with our advice. The AI Front Desk and review management are separate services.
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