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Meta Ads & UGC

Better ads start with better creative.

Meta's automation picks most audiences on its own now. What it cannot do is make videos people stop scrolling for, or measure leads it never hears about. We handle both.

From $599/mo + ad spend

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In short

Meta ads are paid campaigns on Facebook and Instagram that reach people by interest, location and behaviour instead of by search. Meta's automation now handles much of the targeting, so results depend mostly on creative and tracking. FIMM plans and runs your campaigns, sources UGC-style videos from creators, tests new ads every month and sets up the Conversions API so Meta learns from real leads and sales. Management starts at $599 a month; ad spend is paid to Meta directly.

Facebook ads Instagram ads UGC video Creative testing Conversions API
What we build

What we build.

A

Campaign setup

Advantage+ and manual campaigns structured around your offer, with lead forms, website conversions or messages as the goal, in your own ad account.

B

UGC creator videos

Short, authentic videos from vetted creators showing your product or service, with usage rights agreed before filming. We write the brief, review every cut and ask for reshoots when a video misses the mark.

C

Creative testing

New hooks, formats and angles tested every month, with clear winners scaled and tired ads retired before results slide.

D

Conversions API and Pixel

Server-side tracking with the Conversions API alongside the Pixel, so Meta sees the leads and purchases that browsers now block.

E

Lead handling

Instant forms connected to your CRM or inbox, with fast follow-up so leads are contacted while they still remember the ad.

F

Monthly reporting

Spend, cost per lead or purchase, which videos worked and what we are testing next, in plain English. Results are checked against your CRM or store as well as Meta's own numbers.

How it ships

How Meta ads management runs.

Tracking and creative come first, then a monthly cycle of testing new videos, cutting weak ones and putting budget behind what works.

01

Plan

We review your offer, past ads and tracking, and agree goals, budget and the creative angles to test first.

02

Produce

Creators are briefed, videos are filmed and edited, and tracking is fixed before launch.

03

Launch

Campaigns go live with a small set of test ads, watched closely in the first weeks.

04

Iterate

Every month new creative goes in, losing ads come out and budget moves to what is working.

Frequently asked

Common questions.

Who pays for ad spend and creator videos?
Ad spend is billed by Meta to your payment method, in an ad account you own. Our management fee starts at $599 a month. Creator fees for UGC videos are separate from the management fee.
What is UGC and why use it in ads?
UGC, or user-generated content, means videos made in the style of a real customer: filmed on a phone and talking straight to camera. These tend to look native in the feed. We source them from vetted creators with written usage rights, so you can run them as ads.
Do we need a big ad budget?
Meta needs enough budget to learn from, and management fees on a very small budget can outweigh the benefit. We look at your offer and margins in the first review and tell you honestly if a smaller test or a different channel makes more sense.
How many new videos do we need each month?
Enough to keep testing without spreading the budget too thin, which for most small accounts means a few new concepts a month instead of dozens. We plan creative volume around your budget, so you are not paying for videos that never get enough spend to be judged.
What is the Conversions API?
It is Meta's server-side tracking, which sends leads and purchases from your website or CRM directly to Meta. It fills gaps left by ad blockers and browser privacy settings, so Meta's automation optimizes on real results.
Can you run ads for med spas and clinics?
Yes, within Meta's advertising policies, which restrict some health and cosmetic claims, images and targeting. We write and review ads with those rules in mind. We provide marketing implementation, not legal or regulatory advice.
Will you promise a cost per lead?
No. Results depend on your offer, market and creative, and nobody can honestly promise them in advance. We show what the spend produced every month and what we are changing next.
Is there a contract?
No. Management is month-to-month and you can cancel anytime. Your ad account, pixel and data stay with you, and the videos remain usable under the terms agreed with each creator.
More services

Explore what else we build.

01

AI Automation

Support agents, lead qualification, and back-office workflows that run themselves, with guardrails and human escalation.

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02

Web & SaaS

SaaS products and MVPs with accounts, billing and dashboards, built to launch fast and scale cleanly.

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03

Mobile Apps

Native-feeling iOS and Android products, from prototype to store, backend included.

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Let's build
something.

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